Introduction to Writing a Successful Article
This article will show you, step by step, how to write a successful article. I am going to break down all the major parts of getting your article to rank high on Google, to increase readability and also to have a high SEO score. A crucial thing to note is that you probably won’t have a very high SEO score on your first go around. Don’t be discouraged. I will show you how to make it easier.
How to Use WordPress’s Editor
I will give a brief breakdown of the tools that you will use to make your successful article. The editor on WordPress is plenty powerful and even includes a few plugins to help make it easy to boost your readability AND SEO score.
Main Text Editor and Tool Tips
The sizeable blank text area is where you will do the majority of your work. Directly above the text box is the tooltips for editing your article’s contents. You can bold, italicise, and set up your formatting with these tooltips. There are buttons for adding photos, embedding YouTube content, tables, maps, links, etc. Experiment around with them and check out the appropriate areas further in the article for in-depth breakdowns of more of these functions.
To the right of the main text, editor box is the Publish box. This will give you options for saving your drafts, a quick view of your readability and SEO score, your article’s visibility and publishing status, marking your article for review and also to preview how it will look when published. These are pretty straight forward and pretty much explain themselves.
Categories, Tags, Labels and Featured Image
These are the next boxes that you will find running down the right side of your screen while editing your soon to be a successful article. This will allow you to add your article to the correct Category and Label for which it is associated. You should add the appropriate tags for what your article is about. This will help it show up on different searches from within Google. Keep your tags relevant to the content, don’t go overboard with tags that won’t link up to your article’s content.
This is where you can create the phrase that WordPress will use to link your article to someone else’s published work automagically. Make this your primary SEO key phrase or a more in-depth sentence about your key phrase. You should also add this to the ‘Internal Links‘ spreadsheet with your article’s title.
Yoast SEO Premium
Scroll down past your text editor, and you will find the large Yoast SEO Premium box. This will give you in-depth breakdowns of your readability and SEO keyword usage. Click the small down arrow by ‘Readability’ and ‘Focus Keyword’, and it will break down your article in 3 different segments, Problems, Improvements, Good Results. Clicking the EYEBALL icon beside each item will highlight the associated text within your article to make it easy to see the changes that you need to make. It will also give you tips on how to fix the areas in question. This box also includes your article’s keyword and the article’s snippet, which will show up on Google.
Boost that SEO Score!
Choosing the Right SEO Keyword
You should have an idea about what your keyword/key-phrase is going to be before you sit down to write your article. This will be the FOCUS word/phrase behind your article. Getting this word/phrase right is the key to writing a successful article. Don’t use simple words like ‘to, the, and, by’, they won’t help you.. and may count against you. Take, for example. This article has the phrase successful article in it 17 times.
HINT: That’s my key phrase. When you have decided what your key phrase will be, add it into your article underneath the main text editor, in the Focus Keyword spot, in the Yoast SEO Premium box. You can also add synonyms to your keyword. Do this for words that you will use in your article that are synonyms to your word. Do not do this for NEW keywords. You should click the ‘Add additional keyword’ button to different keywords. You can add as many keywords as you can manage!
Using Your SEO Keyword Effectively
The key to sprinkling your keyword around your successful article is to use it effectively. If you are doing a review on a product, that product should be the keyword. You should be using this keyword in places instead of using simple words like it, this product, etc. Anywhere you are using a generic term instead of your keyword… swap it out! When you upload media to your article, use your keyword in the image description. This will help your images rank along with your article.
Creating a Great Article Snippet
The snippet for your successful article is what Google and other search engines will display when your article appears in a search. By default, this is the first paragraph of your article. Typically, this isn’t the most useful snippet and will need to be edited. It is best to give a brief breakdown of your article and it’s contents, pretty much a summary.
Create a Strong Headline
When coming up with a headline for your successful article, you want an ACTION word AND your keyword. This should be something that GRABS someone and pulls them into your article. You also want to keep it simple and try and get your SEO keyword as close to the beginning as possible. This can be a challenge, but remember this doesn’t have to be a complete sentence. Just a phrase to suck someone into being interested enough to read your content.
Cleaning up your Perma-Link
By default, WordPress takes your article’s headline and makes it a link. Sometimes this can be long-winded and not at all necessary. Shorten this down BEFORE you publish your article to JUST your SEO key phrase. If you wait to this until AFTER your article is published and someone else internally links to your article, it will be a broken link.
Formatting your Successful Article
This is a HUGE part of making your article have a high readability score. You want to layout your article in paragraph size chunks of around 150 words per paragraph. This requires some forethought before initially sitting down. Sometimes you might find it easier to type everything in, and then go back and rearrange once you can read through it. I find it easier to break down my thoughts beforehand into chunks and give those chunks headers. Your main header(TITLE) for your successful article should be in H1. Then start with an H2 header, and then hit each accompanying paragraph with an H2 header to help make it easier to follow. Break down your 300+ word paragraphs even further using the H3. Look right above for an example of this. ‘Formatting your Successful Article’ is an H2, and ‘Paragraph Chunks’ is my H3.
Adding Media to your Article
Having media in your article is very important. When adding media to your article, it is important to rename your pictures BEFORE adding them to the site. WordPress has a SINGLE directory for all uploaded media files, so it helps to rename your files to something to do with your successful article. This helps your article rank higher AND enables you to locate the data for quickly adding to your article.
Click the ‘Add Media‘ button above your word box, and you can choose to ‘Upload‘ or from the ‘Media Library‘ that is the images that have been uploaded previously. Be sure to edit the pictures tags and include your SEO keyword and add in alternate text and a caption if necessary. You can also change the word wrapping for each image by clicking it once it is inserted into your article. Experiment with what looks best for your article or your personal preferences. I prefer to add pictures in after the appropriate header and have the paragraph wrap around the photos.
You can also group your media into a gallery when you are adding it to your site by clicking the ‘Create Gallery‘ button to the left.
Adding Links to Your Successful Article
An essential part of getting your successful article to rank is to add links. These can be internal to Inov3D or external to other sites. Ideally, you want to have a combination of both and use them effectively. To add a link to your article simple, select some text, and select the chain link icon from up above. In the window that opens, you can search through articles that are published on Inov3d, or add an external HTTP address. Click the apply button, and you are all set. It also helps to make your link words BOLD to make them stand out more. Don’t add ‘Click Here‘ or some variation of that. Use the text in your sentence that pertains to the link.
How to add Internal Links
Adding internal links helps boost other pages on Inov3D as well as your own and creates a web of increasing scores. The key to making this work correctly is to using THAT article’s keyword or phrase as a link to that article from inside your article. We have already automatically configured quite a few internal links to appear automatically. Look at this next sentence as an example. I use my 3D printers to print free 3D printed hands for donations. WordPress automatically created those internal links after publishing this article. We will include some handy internal links to add for your articles on the ‘Article Ideas‘ spreadsheet.
Or, you also reference a different page from within Inov3D. When referencing an author from Inov3d, use their article listing as a link for their name. Such as Michael Bird‘s newest article on the Anycubic Kossel Plus. I manually created the link from Michael’s name to the rest of his work. You can also check out the ‘Internal Link‘ spreadsheet for others to add.
Adopt an Orphan!
Another way to get internal links it to look at the orphaned articles. Do this from the main listing of all the posts in WordPress. Click ‘orphaned’, and you will be presented with a list of articles at Inov3D that don’t have any internal links to it. Open it up and check out its SEO keyphrase and link to it in your article. This will take some getting used to, but it helps keep everything linked.
Adding External Links
Adding links to other websites is also important. The crucial part of this is to NOT link to a website. That has the same focus keyword a phrase as YOUR article. This may be a challenge at first, but is something you can get better at by trying. If you plan to add affiliate links, you must make these links ‘no follow’. Do this manually by creating your link and then clicking the ‘Text’ tab above WordPress’ text editor and manually adding: rel=”nofollow” to the <a> tag of your link. Adding affiliate links to articles drops your rank on Google and other search engines.
Code <a href=”YOUR LINK” rel=”nofollow”>YOUR TEXT</a>
Updating Existing Articles
When updating existing articles, ensure the readability and SEO is still green. If you need to add links, send these over to William first, and he will add the links for you. Any already published articles that need links adding or updating, William needs to do this.
Already Published articles
If updating a previously published article, create a draft first making sure you use the same focus keyword as the original article. Once you have made your updates, change the title, so it clearly states “Article update”. Be sure to add what the update is for and its title.
Besides, when finished, make sure you change the status to “Pending Review” and save.
Putting it All Together
If you have followed all of the steps, you should have some green checkmarks in the ‘Publish‘ box for SEO and Readability, and your article will rank high. It will take time, and the first time you try to do this will more than likely be frustrating. Stick with it and ask for assistance. The result of having your work highly ranked will be worth it.