Write a Successful Article to Enhance your SEO and Readability!

Introduction to Writing a Successful Article

This article will show you, step by step, how to write a successful article.  I am going to break down all the major parts of getting your article to rank high on Google, to increase readability and also to have a high SEO score.  A very important thing to note, is that you probably won’t have a very high SEO score on your first go around.  Don’t be discouraged, I will show you how to make it easier.

How to Use WordPress’s Editor

I will give a brief breakdown on the tools that you will use to make your successful article.  The editor on WordPress is plenty powerful and even includes a few plugins to help make it easy to boost your readability AND SEO score.

Main Text Editor and Tool TipsSuccessful Article - WordPress toolbar

The large blank text area is where you will do the majority of your work.  Directly above the text box is the tool tips for editing your article’s contents.  You can bold, italicize, and set up your formatting with these tool tips.  There are buttons for adding photos, embedding YouTube content, tables, maps, links, etc.  Experiment around with them and check out the appropriate areas further in the article for in depth breakdowns of more of these functions.

Successful Article - WordPress publish boxPublish Box

To the right of the main text editor box is the Publish box. This will give you options for saving your drafts, a quick view of your readability and SEO score, your article’s visibility and publishing status, marking your article for review and also to preview how it will look when published.  These are pretty straight forward and pretty much explain them selves.

Categories, Tags, Labels and Featured Image

These are the next boxes that you will find running down the right side of your screen while editing your soon to be successful article.  This will allow you to add your article to the correct Category and Label for which it is associated to.  You should add the appropriate tags for what your article is about.  This will help it show up on different searches from within Google.  Keep your tags relevant to the content, don’t go overboard with tags that won’t actually link up to your article’s content.

Yoast SEO Premium

Scroll down past your text editor and you will find the large Yoast SEO Premium box.  This will give you in depth breakdowns of your readability and SEO keyword usage.  Click the small down arrow by ‘Readability’ and ‘Focus Keyword’ and it will break down your article in 3 different segments, Problems, Improvements, Good Results.  Clicking the EYEBALLSuccessful Article - inspect icon beside each item will highlight the associated text within your article to make it easy to see the changes that you need to make.  It will also give you tips on how to fix the areas in question.  This box also includes your article’s keyword and the article’s snippet which will show up on Google.

Boost that SEO Score!

Successful Article - SEO box

Choosing the Right SEO Keyword

You should have an idea about what your keyword/key-phrase is going to be before you sit down to write your article.  This will be the FOCUS word/phrase behind your article.  Getting this word/phrase right is the key to writing a successful article.  Don’t use simple words like ‘to, the, and, by’, they won’t help you.. and may actually count against you.  Take for example, this article has the phrase successful article in it 17 times.  HINT: That’s my key phrase.  When you have decided what your key phrase will be,  add it into your article underneath the main text editor, in the Focus Keyword spot, in the Yoast SEO Premium box.

Using Your SEO Keyword Effectively

The key to sprinkling your keyword around your successful article, is to use it effectively.  If you are doing a review on a product, that product should be the keyword.  You should be using this keyword in places instead of using simple words like it, this product, etc.  Anywhere you are using a generic term instead of your keyword… swap it out!  When you upload media to your article, use your keyword in the image description.  This will help your images rank along with your article.

Creating a Great Article Snippet

The snippet for your successful article is what Google and other search engines will display when your article appears in a search.  By default, this is the first paragraph from your article.  Typically, this isn’t the most effective snippet and will need to be edited.  It is best to give a brief breakdown of your article and it’s contents, pretty much a summary.

Successful Article - title-url edits

Create a Strong Headline

When coming up with a headline for your successful article, you want an ACTION word AND your keyword.  This should be something that GRABS someone and pulls them into your article.  You also want to keep is simple and try and get your SEO keyword as close to the beginning as possible.  This can be a challenge, but remember this doesn’t have to be a complete sentence.  Just a phrase to suck someone into being interested enough to read your content.

Cleaning up your Perma-Link

By default, WordPress takes your article’s headline and makes it a link.  Sometime this can be REALLY long winded and not at all necessary.  Shorten this down BEFORE you publish your article to JUST your SEO key phrase.  If you wait to this until AFTER your article is published and someone else internally links to your article, it will be a broken link.

Formatting your Successful Article

Paragraph Chunks

This is a HUGE part of making your article have a high readability score.  You want to lay out your article in paragraph size chunks of around 150 words per paragraph.  This requires some forethought before initially sitting down.  Sometimes you might find it easier to just type everything in, and then go back and rearrange once you can read through it.  I personally find it easier to break down my thoughts before hand into chunks and give those chunks headers.  Your main headers for your successful article should be in H1. If you are going to break a main topic into two or more parts, start with an H1 header, and then hit each accompanying paragraph with an H2 header to help make it easier to follow.  Look right above for an example of this.  ‘Formatting your Successful Article’ is an H1, and ‘Paragraph Chunks’ is my H2.

Adding Media to your ArticleSuccessful Article - toolbar-media button

Having media in your article is very important.  When adding media to your article, it is important to rename your pictures BEFORE adding them to the site.  WordPress has a SINGLE directory for all uploaded media files, so it helps to rename your files to something to do with your successful article.  This helps your article rank higher AND helps you locate the files for easily adding to your article.

Successful Article - image text wrapClick the ‘Add Media‘ button above your word box, and you can choose to ‘Upload‘ or from the ‘Media Library‘ that is the images that have been uploaded previously.  Be sure to edit the images tags and include your SEO keyword and add in alternate text and a caption if necessary.  You can also change the word wrapping for each image by clicking it once it is inserted into your article.  Experiment with what looks best for your article or your own personal preferences.  I prefer to add images in after the appropriate header and have the paragraph wrap around the images.

Adding Links to Your Successful Article

An important part of getting your successful article to rank is to add links.  These can be internal to Inov3D or external to other sites.  Ideally, you want to have a combination of both and use them effectively.  To add a link to your article simple select some text, and select the chain link icon from up above.  In the window that opens, you can search through articles that are published on Inov3d, or add an external HTTP address.  Click the apply button and you are all set.  It also helps to make your link words BOLD to make them standout more.

How to add Internal Links

Adding internal links helps boost other pages on Inov3D as well as your own and creates a web of boosting scores.  The key to making this work correctly is to using THAT article’s keyword or phrase as a link to that article from inside your article. Look at this next sentence as an example.  I use my 3D printers to print free 3D printed hands for donations.  I used the words 3D printed HANDs as an internal link to a previous article that I wrote.  This will take some getting used to, and I find that is easiest to include the keyword from your previous article.. since you should be able to recall what it might have been.

Adding External Links

Adding links to other websites is also important.  The key part to this is to NOT link to a website that that has the same focus keyword a phrase as YOUR article.  This may be a challenge at first, but is something you can get better at by trying.  If you plan to add affiliate links, select your text and click the red NO FOLLOW button above that is in the shape of a STOP sign.  Adding affiliate links to articles drops your rank on Google and other search engines.

Putting it All Together

If you have followed all of the steps, you should have some green check marks in the  ‘Publish‘ box for SEO and Readability and your article will rank high.  It will take time, and the first time you try to do this will more than likely be frustrating.  Stick with it and ask for assistance.  The end result of having your work highly ranked will be worth it.

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